Marketing News

These Nail Brands Clawed to the Top of Spate’s Popularity Index

Fingernails are glued to Madam Glam and V Beauty Pure.

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By: Lianna Albrizio

Associate Editor

Nail care is all the hype among beauty enthusiasts, who believe it’s worth every pretty penny to carve out time to sit back and be pampered, hand and foot. However, consumers are health-conscious now more than ever and appreciate brands whose polishes are free of 21 common, but potentially harmful chemicals. These include ingredients like formaldehyde, toluene, xylene, and camphor – the ongoing exposure of which have been linked to serious health issues like blood cancer. Right now, Madam ...

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